BRAND ASSETS
Build the brand assets that make you Exit Proof™.
From your LinkedIn profile to your website, newsletter, podcast, and video platform — these are the assets that turn your expertise into authority that outlives the business you run today.
THE BRAND ASSETS
Pick the asset that matches the moment.
Each engagement is productized — clear scope, fixed price, defined outcome. No retainers, no scope creep, no “let’s talk about it.” The full deliverable, ready to use, on a defined timeline.
Personal Brand Audit
Async · Loom walkthrough + written action plan · 5-business-day turnaround
For entrepreneurs who know their personal presence isn't matching their actual expertise — but can't tell exactly what's broken. Kwame reviews your LinkedIn, website, bio, and online presence on video, then delivers a ranked action plan — what to fix first, what to fix next, and what to leave alone.
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LinkedIn Rebrand
2 weeks · Headline, About, Featured, Experience — fully rewritten
For founders whose LinkedIn still reads like a résumé — instead of a profile that signals the authority they've actually built. Your headline, About, featured section, and experience entries — rewritten around your Lane of One™ instead of your job history.
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Personal Brand Website
3 pages · $3,500 · Home, About & Work With Me
For entrepreneurs whose reputation outsizes their online presence. The place you send people who Google you. Modeled on exit-proof.com itself, built around the LegaBrand™ framework — not an agency build, a positioning artifact that happens to live on the web.
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Launch Your Newsletter
12 weekly newsletters · Beehiiv or Substack · ~3 months
For experts with ideas worth owning — and no consistent channel for compounding them into trust. The first 12 weekly newsletters written with you, published on Beehiiv or Substack, plus the editorial system to keep going on your own once the engagement ends.
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Launch your Podcast
First 10 weekly episodes · Solo format to start · Includes promo clips and shorts
For entrepreneurs who want a repeatable platform built on conversations — not social posts that disappear in a day. Show concept, format, recording setup, first 10 episodes produced, plus promo clips and shorts for each episode. Podcast guest placement available as an add-on.
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Launch Your YouTube or TikTok Channel
90 days · 3 shorts + 1 long-form per week · Goal: first 250 subscribers
For experts who want a video platform — and know that without strategy, packaging, and rhythm, they'll quit by week six. Ninety days of video production built on the same system Kwame used to grow Benefits Insider to 216K+ subscribers in under two years. Includes editing, thumbnails, packaging, and an editorial calendar built around your Lane of One™.
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Already running? Keep publishing.
For clients who've completed a Platform Launch or who already have an active video engine. Consistent short-form production support, monthly — so the platform you built stays alive after the launch engagement ends.
Short-Form Video Support
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OR GO DEEPER
Two paths to work with Kwame 1:1.
The brand assets above are the productized engagements. If you want the full strategy work — not a deliverable, the whole positioning and platform build — there are two 1:1 paths.
Exit-Proof™ Intensive
Discover & Build Your Brand
Manuscript Sprint
Write Your Book in 90 Days
NOT SURE WHERE TO START?
Find out which asset you need first.
The Exit-Proof™ Assessment is a 3-minute, 16-question diagnostic. It places you on the four-tier scale and points to the asset that closes the biggest gap right now.